The sales of new motorcoaches fell by nearly 6% in a year-over-year comparison, according to the latest Motorcoach Builders Survey, a quarterly report released by the American Bus Association (ABA). Data—compiled by ABA’s research and scholarship center called the American Bus Association Foundation and analytics firm Oxford Economics—are collected from the major motorcoach manufacturers that sell vehicles in the United States and Canada.
According to the survey, manufacturers who contributed to the data sold 453 new coaches in Q2 2025, compared to 480 during the same quarter of 2024. Additionally, pre-owned coach sales fell, dropping nearly 27% compared to Q2 2024.
ABA attributes the decline to the recent tariff policies.
“After a rebound in 2024, the motorcoach industry is now facing a slowdown in new vehicle sales,” said ABA President & CEO Fred Ferguson in the report. “The larger trade policy shifts have triggered cost increases across our supply chain, injected policy uncertainty into the marketplace, and reduced buyer confidence at the very moment the industry was regaining its footing.”
Further, the report noted that sales to both private and public entities decreased in Q2 compared to the same quarter in 2024, increasing by 5.2% and 16.7%, respectively, according to the report.
“Deferred equipment purchases mean that vital safety and efficiency innovations—from lower-emission engines to collision mitigation technologies—are being kept off American roads. This doesn’t just impact passengers—it compromises the readiness of a strategic transportation reserve that supports troop movements, disaster recovery, and affordable inter-city mobility. If demand continues to weaken, the ripple effects will be felt by the more than 500,000 Americans who power the group travel economy and by US-based manufacturers that produce the engines, transmissions, and parts essential to our fleet,” adds Ferguson.
Visit buses.org/aba-foundation or tourismeconomics.com for the full report and more information.
[08.19.25]
