The American Bus Association (ABA) recently announced the launch of the Driving Force Council, which is focused on helping members address one of the industry’s biggest challenges: building and sustaining a strong workforce. Backed by sponsor MCI and built on the initiative championed by ABA’s Women in Buses Committee, Driving Force is now a central part of the association’s long-term strategy to support operators of all sizes across the motorcoach and group travel industry, according to the press release.
ABA Board Member Erin Sullivan of Bloom Tour & Charter Services
Leading the Council is Erin Sullivan of Bloom Tour & Charter Services, with ABA’s SVP of Meetings, Events, and Education Vicki Osman serving as the staff lead. Additionally, several subcommittees will tackle key topics like recruitment, onboarding & retention, executive leadership, marketing & communications, and DEI & culture.
ABA SVP of Meetings, Events, and Education Vicki Osman
The Council is designed to provide practical, actionable tools to help members improve employee recruitment, onboarding, retention, and leadership development. Whether you're trying to hire qualified drivers, looking to retain great employees, or attempting to build a more effective and inclusive workplace, Driving Force shares those goals. Peers will offer support and proven workplace ideas to strengthen company culture and hiring practices.
To learn more about participating in the Driving Force Council, email Vicki Osman at
Visit buses.org for more information.
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