At a recent Connecticut Coffee Talk, hosted by the New England Livery Association (NELA), Connecticut’s livery professionals gathered for a deep dive into the evolving world of Google Search—specifically, how to stay visible in the age of AI-generated search results.
The event featured a compelling presentation by Selena Monette of Lasso-Up Marketing, joined by her colleague Nick Covert, a principal at the firm. Together, they unpacked the challenges and opportunities presented by Google’s new AI Overview feature, which now dominates many search results with long-form answers tailored to user intent.
Selena Monette of Lasso-Up Marketing
Monette illustrated the issue with a real-world example: while searching from Jackson, Miss., for “safe and reliable car services better than Uber,” Google’s AI Overview prominently featured a link to Teddy’s Transportation System of Norwalk, Conn.—a Lasso-Up client. This demonstrated how strategic content placement can earn prime visibility, even in competitive search environments.
The takeaway, according to the experts: Ranking first in traditional search results is no longer enough. If your company’s website doesn’t provide trustworthy, comprehensive answers to real user questions, it risks being buried beneath AI-generated summaries.
Covert emphasized the importance of aligning with Google’s EEAT principles—Experience, Expertise, Authoritativeness, and Trustworthiness. He urged operators to invest in fast, secure, and user-friendly websites that showcase genuine expertise and answer the kinds of questions people are actually asking.
Attendees left with a toolkit of resources from Lasso-Up and a renewed understanding of how to adapt their digital strategies for the AI era.
Visit nelivery.org for more information.
[10.21.25]
