- Details
- Category: Industry News
“I had the pleasure of working with Pat during my tenure at my last position and have always been impressed by the attention to detail and professionalism of Pat and her team. So, when I was offered the opportunity to work for her, I jumped on it,” said McLaren. “I enjoy working in the ground transportation services industry and have always been attracted to the technology and marketing that help drive corporations. I’m excited and honored to be a part of the amazing DriveProfit team and look forward to helping drive innovation for our industry!”
Prior to joining DriveProfit, McLaren was Director of Operations for chauffeured services company, Concierge Limousine.
“I’ve known Jaime for years, and she has always been incredibly professional, knowledgeable and a joy to work with,” said Charla. “I’m thrilled to finally have her on the DriveProfit team. I know that her skills and expertise will help us further our work to bring new, creative and advanced solutions to our clients.”
DriveProfit provides a complete suite of services to support companies in the premium transportation and travel services industry. From graphic and web development to social media marketing and copywriting, DriveProfit can craft the marketing and communications materials necessary to grow a business.
Visit DriveProfit.com for more information.
[CD1017]
- Details
- Category: Industry News
DriveTech is the global driver safety management arm of Great Britain’s Automobile Association with a presence in over 95 countries and offering training solutions in 35 languages. Under this agreement, Driving Dynamics will add DriveTech’s driver safety and risk management solutions to its portfolio of services. This initiative, which includes a program of behavior-based assessments, e-learning, and on-the-road coaching has been two years in development and tested by Driving Dynamics under a pilot program.
“We are excited to build upon our established relationship with Driving Dynamics in order to expand the delivery of our global driver safety management solutions in North America,” said Dr. Nigel Pratten, DriveTech’s director of product solutions and training. “Too many people driving for work are being killed and injured every day. That’s why we are working with Driving Dynamics to improve driver safety and reduce the costs of running fleet operations significantly. By working together with partners in over 95 countries, we are successfully supporting global blue chip clients to reduce the driving risk for their employees throughout the world.”
Under its DrivActiv digital services brand, Driving Dynamics will now offer scientifically-proven online psychometric assessment tools developed at Cranfield University, a globally renowned academic institution, and based on 30 years of research into driver behavior. Included in this online suite of services are driver behavioral risk assessments and driver self-assessments. International driver perceives his or her performance behind the wheel.
Assessments can be used by fleet operators as a standalone tool or as part of a comprehensive program where both assessments are assigned as a prerequisite to on-road coaching and used by the Driving Dynamics instructor to target interventions at specific driver behaviors. Upon completion of the half-day on-road session, the coach instructor debriefs with the learner(s) and completes a 50-question evaluation immediately available online to the driver and their company.
“This alliance underlines Driving Dynamics commitment to be the driver safety training provider of choice for fleet companies, fleet operators and strategic service partners by offering the breadth and scope of the highest quality services,” said Art Liggio, Driving Dynamics’ president and CEO.
Visit drivingdynamics.com and drivetech.co.uk for more information.
[CD1017]
- Details
- Category: Industry News
Nashville — Limo University (Limo U) announced a brand new product line intended to ease the marketing pain of limousine companies across the country. With a suite of fully-complete marketing campaigns that focus on gaining new, targeted customers and recruiting new chauffeurs, Limo U aims for new grounds in digital marketing.
This new product line up, which will expand to include other campaigns and programs, initially includes a Holiday Lights Tour campaign, Executive Admin Acquisition campaign, and a chauffeur recruiting kit.
All campaigns include creative and targeting assets for Facebook ads, sales pages, and email marketing funnels. Also included are videos and tutorials that show and explain how to set everything up, making it a viable solution for first-time marketers and pros alike to deploy comprehensive marketing campaigns in days, not weeks.
Future campaigns will deploy seasonally, matching the consumer trends all limousine operators see on an annual basis, which will allow Limo U to continue to provide relevant and pertinent products for limo companies across the country.
Visit limogrowth.com for more information.
[CD1017]