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Boston, Mass.—TD Garden, home stadium of the Boston Celtics, announced that BostonCoach has been named as the exclusive entitlement partner of the arena’s Premium Club Lounge, now known as the ”BostonCoach Lounge.” This exclusive naming rights opportunity will remain in place until 2018.
"The BostonCoach Lounge is located in the heart of the Premium Club and is a distinctive networking and entertaining area in the arena," says Amy Latimer, TD Garden president. "It's a prime meeting spot for many of our Premium Club members and we're excited to partner with BostonCoach, a locally owned, international executive car service, to showcase its brand to our business clientele within this unique space."
The BostonCoach Lounge is an upscale hospitality area for networking, mingling, and entertaining located at the east end of Level 6 within The Premium Club at TD Garden. Accessible to all Premium Club members, its modern décor and sightlines that overlook the arena floor make it the place to see and be seen for members pregame, between periods at a Boston Bruins game or at halftime during a Boston Celtics game. BostonCoach Lounge guests also have access to a raw bar and an expansive lounge with various dining options and waited service.
“We’re thrilled to partner with TD Garden to name the BostonCoach Lounge and to be the official car service of the Boston Bruins and TD Garden,” says Russ Cooke, BostonCoach CEO and managing partner. “At BostonCoach, our business is all about bringing people together—business people, friends, and family. And while we provide car service in 40 countries around the world today, it all started here in Boston. Being a key sponsor of TD Garden, a premier sports and entertainment arena, is a terrific opportunity to showcase BostonCoach and a perfect fit for our event-management company, Best of Boston Events.”
Visit bostoncoach.com for more information.
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Marlton, N.J.–Chauffeur Driven is proud to announce the addition of two new members to the family: Darren Saat and Jerry Bonner.
Saat comes aboard as the new sales manager for both the magazine and the annual trade show. He brings 17 years of sales experience to the table, having worked in the limousine industry in the past, as well as being a successful real estate broker in the State of New Jersey for the past ten years.
“I look forward to seeing old friends … and making new ones this time around,” Saat says. “This is an exciting industry to be in, and I want nothing more than to grow our advertisers’ business exponentially.”
Bonner brings a fresh perspective to the Chauffeur Driven editorial team as the newly hired editor. With well over 15 years of experience writing and editing in the entertainment and interactive entertainment industries, Bonner hopes to add a different kind of savvy, and overall voice, to Chauffeur Driven.
“The bar set by the editorial team of Chauffeur Driven is already quite high,” says Bonner. “I’m proud to be part of such an excellent publication and look forward to contributing to the magazine as best I can.”
Saat can be reached at darren@chauffeurdriven.com. Bonner can be reached at jerry@chauffeurdriven.com.
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Riverside, Calif.—Grech Motors announces the addition of AJ Thurber as VP of sales and marketing. Thurber makes the transition from Don Brown Bus Sales to lead the Grech Motors sales division and joins Grech Motors veterans John Beck, Kaye Marsielles, Larry Olivarez, Rene Martinez, David Reagan, Sue Reagan, Louis Alvarez, and Ralph Garcia.
“We are thrilled to have AJ Thurber on board with the Grech Motors team as our new VP of sales and marketing. I have worked side by side with AJ for the last 15 months and have never seen anyone with his work ethic or the level of commitment he has to his customers 24/7. With his extensive knowledge of our industry and products coupled with his energy and reputation, he is truly in a league of his own. In addition to working closely with the Don Brown team and our fantastic sales staff, AJ will lead the charge with rolling out some very innovative sales programs that will further illustrate our commitment to our customers and the industry,” says Ed Grech, president of Grech Motors.
Thurber joined Don Brown in 2009 to launch its luxury bus division with a focus on expanding its presence in the limousine industry not just for market share, but also for giving back to the industry by supporting local, regional, and national associations. Thurber grew the Don Brown luxury division into one of the country’s largest bus distributors to the industry.
“We have had the privilege to enter an industry together, and build relationships and products that are second to none. Together we developed our manufacturing and dealer support network—a winning combination that we will continue as we go forward. We wish AJ all the very best as he continues his career,” says Mark Sebast, president of Don Brown Bus Sales.
“The synergy between Grech Motors and Don Brown has proven to be one of a kind and resulted in the leading manufacturer distributor relationship in our industry’s history,” Thurber says. “I am very grateful for the opportunity to advance my career within the industry while maintaining the strong bond between DBBS and Grech Motors. Together, we will be taking both companies to new levels of success.”
Visit grechmotors.com for more information.
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