Lancer Insurance
Thursday, November 14, 2024

Brian Goudie Brian Goudie, CEO of Aurora Solutions Scottsdale, Ariz. — Jeff Brodsly, founder & CEO of Chosen Payments, and Sabin Burrell, founder & CEO of BlueSquare, have joined forces with industry leader, Brian Goudie (formerly of First Data), to become partners under a new parent company, Aurora Solutions. The goal of this alliance is to offer unmatched industry knowledge and capabilities providing top-level, vertically driven talent to deliver support to its growing portfolios.

"Aurora Solutions' vision is to grow through vertical market distribution and technology,” said Goudie, who will act as CEO of Aurora Solutions. “I've learned in my 20 years at First Data that trying to be all things to everybody, while ambitious, doesn't always meet the mark. The industry has become vertically specialized such that you have to place strategic bets on distribution and technology leaders within those spaces. The opportunity to partner with BlueSquare and Chosen Payments embodies that vision. Jeff and Sabin have a consistent record of dominating their areas of specialization and are recognized leaders in the industry."

Brodsly Jeff Brodsly, CEO of Chosen Payments "It's no secret the payments industry is in one of the most exciting times of its history,” said Brodsly. “I could not be more proud for the Chosen Payments team and our future under Brian and the Aurora umbrella to reach unparalleled success. Once you put this much talent on one team, there is no stopping our success and I cannot wait to watch our combined forces dominate the payments arena."

BlueSquare is acknowledged as a payments industry frontrunner that serves businesses with their technology-enabled credit card processing services. They have completed more than $100M in transactions and have delivered some of the highest CAGRs in the industry.

"Assembling a world class leadership team with Brian Goudie along with Chosen Payments' Jeff Brodsly and Adam Spencer, formerly of BBVA, further demonstrates that we are one of the top dynamic payments companies left that hasn't gone the route of consolidation by a platform,” said Burrell. “We are also excited to expand and renew our relationship with our lender, Goldman Sachs, and to welcome our new capital partner, Prudential Capital Partners. Two of the most respected names in financial services who will give us the necessary runway to execute on our strategy."

With Chosen Payments and BlueSquare under the Aurora Solutions parent company, each organization will continue to thrive under each of their respected brands and will remain autonomous while combining powerful marketing and technology synergies to continue as industry disruptors. Burrell and Brodsly will remain in their respective positions at Chosen Payments and BlueSquare.

Visit chosenpayments.com for more information.

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