Move over, Starbucks: The Illinois Limousine and Bus Association (ILLBA) has returned with another Coffee With ILLBA webinar. On Tuesday, December 20, the association held another installment of their free educational programming, which attracted operators from around the country. This time, ILLBA welcomed guest speaker Maren Graham of MJGraham Visual Solutions for a session entitled 5 Marketing Resolutions for 2023.
Maren Graham of MJGraham Visual Solutions
Before Graham took center stage, the webinar kicked off with an impromptu discussion of the impending extreme winter weather that is scheduled to affect much of the country over the Christmas weekend. Several operators who were logged into the meeting reported that they have seen numerous cancellations due to the “bomb cyclone” that is going to hit the Midwest days before the insanely busy travel weekend. ILLBA Executive Director Paula DeBiasi of Chicago Coachworks followed with a bit of housekeeping, including a brief recap of the recent ILLBA Year End Breakfast Get Together. The event, held December 4, attracted roughly 20 members including several new members.
Next, the situation at O’Hare airport was discussed, and the association is trying to set up a meeting with airport officials to get updates. Currently Terminal 5 is in a state of “chaos” with no parking for limousine operators and passenger pickup times that are exceeding 30-45 minutes.
Graham’s session offered a 5-point approach to digital marketing via your company website. Point number one, Put Yourself in Your Customer’s Shoes, emphasized the importance of keeping up to date on your website’s speed, content, engagement, and credibility, while number 2, focused on the EEAT principal (Experience, Expertise, Authoritativeness, Trustworthiness). Next, Graham implored operators to prepare for Google Analytics 4, so they can effectively and efficiently manage the reach and effectiveness of their website. Point four—Make It Accessible—is designed to protect business owners from lawsuits due to websites not being accessible to disabled users. The final point, Automate & Communicate, touched upon using chat bots and messaging apps to give your website a 24-7 level of engagement.
For those who wish to get the full content from Graham’s session, the webinar is posted on ILLBA’s YouTube channel.
Visit illba.org for more information.
[12.27.22]