Naples, Fla.-based Hoffmann Family of Cos. announced it has acquired Pure Luxury Transportation in Sonoma County, California, adding to its collection of companies in the transportation industry.
Pure Luxury Transportation was founded in 1991 by President Gary Buffo, who ran the company with CEO Jennifer Buffo. The company is based in Northern California and serves the Napa, Sonoma, San Francisco, and Northern Bay areas, with a fleet of more than 70 vehicles, from sedans and SUVs to school buses and limousines.
"Their reputation for excellence aligns perfectly with our commitment to delivering exceptional service across all our business ventures," said Tamir Rankow, director of the Hoffmann Family of Cos., in a statement.
In 2023, Pure Luxury was named one of the 10 best wine tour companies by USA Today readers. In 2022, it earned The Press Democrat's Best of Sonoma County Readers' Choice Award in the limousine/transportation category.
The Hoffmann Family of Cos.'s portfolio is diverse across numerous industries, but its footprint within transportation includes Naples Transportation & Tours and Palm Beach Tours & Transportation, both based in Florida.
According to the Hoffmann website, their strategy is to acquire "good businesses or good properties, with really good people behind them—all with the potential and drive to be better."
The transaction was facilitated by Ken Lucci of Driving Transactions.
Visit pureluxury.com for more information.
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