Conversion Interactive Agency—a full-service advertising agency specializing in driver recruiting and retention for the trucking industry—announced that it has acquired majority interest in digital marketing agency SR Consulting (SRC), formerly known as Curtis Gabriel.
SR Consulting, previously fully owned and operated by Simon Curtis, will roll up under the Conversion banner, and Curtis will continue to lead the efforts for the clients he represents. Curtis and his team are excited about becoming a part of the Conversion family, and his decision to sell controlling interest was a strategic one for his current client base and the future of his business.
According to Conversion President & CEO Kelley Walkup, this acquisition propels Conversion Interactive Agency to continued leadership in marketing and adds to the company’s global capabilities and verticals outside of trucking exclusively.
Simon Curtis inks the deal between the companies
“SR Consulting folds seamlessly into our organization, and we are privileged to work with the brands they represent in helping them reach their marketing and branding goals,” said Walkup. “I am confident our technology and marketing strategy can help continue to build the brands for the companies SR Consulting represents today.”
With offices in the US, UK, Australia, and the Philippines, SR Consulting will continue operations under the Conversion brand, and SRC customers have the power of Conversion’s industry-leading technology behind them to boost their marketing and advertising efforts in challenging talent markets.
“I was looking for a partner who could help take our business to the next level through innovation, strategy, and a team with hundreds of years’ experience in marketing and advertising,” said Curtis. “This solidifies our position in North America and increases our resources in the US to benefit our existing and future clients. I’m excited to work with Kelley and her team to improve our services in the chauffer space and continue to grow the business.”
Walkup acknowledges that Curtis and his thought leadership will also be beneficial for the partnership.
“Simon’s knowledge and leadership in the industries he serves is exciting for us as we use the power of our technology to help employer brands recruit top talent,” added Walkup.
Visit conversionia.com for more information.
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