Newly revitalized for 2024, the Minority Limousine Operators of America (MLOA) held a general membership webinar on Tuesday, July 30. With operators logging on from around the country, the online event dealt with effective staffing solutions and was host to two guest speakers, Harry Dhillon of Hashtag Biz Solutions and Jodie Lethgoe of CareerDriver.
MLOA President Tiffany Hinton
MLOA President Tiffany Hinton welcomed attendees to the afternoon meeting and stated their intention to hold similar monthly events. She acknowledged that the association had been “quiet” for many months, although the board has been working from behind the scenes. Hinton revealed that a new MLOA website is set for debut, and the organization will be looking to be more inclusive with more advocacy for the industry. She then introduced her fellow Board Members.
Speaker Harry Dhillon of Hastag Biz Solutions 
Speaker Jodie Lethgoe of CareerDriver
Next, Dhillon was invited to speak about Hashtag Biz Solutions’ role as a “business solution module” for the industry. His services cover remote staffing, call answering, and digital marketing for operators. Regarding staffing, Dhillon is proud to offer agents—fully pretrained in industry-leading software systems—that can be onboarded to US companies within 24 hours. Similarly, his remote operators, who are available 24/7, can be immediately activated. Dhillon also outlined his digital marketing services that offer “affordable solutions” from web design to social media marketing, as well as search engine optimization. Following his presentation, Dhillon received a number of glowing references from operators on the call.
Then, Lethgoe discussed the chauffeur recruitment services offered by CareerDriver, demonstrated by a four-tier funnel model that includes driver leads, selling the role, screening the candidate, and conversion to drivers. After a company casts a wide net for leads, she emphasized the importance of selling the position using “three P’s” (Process, Pitch, and Preview). This concept should create an accurate and attractive view of both the job and the company in the candidate’s eyes. Lethgoe’s presentation will be offered free to MLOA members, along with a discount on CareerDriver’s lead generation services.
Before concluding, Hinton encouraged members to suggest ideas or speakers for future meetings as the MLOA is looking for fresh content. The next MLOA webinar will be held in August (date to be determined).
Visit themloa.org for more information.
[08.05.24]