NLA Board of Directors attending a strategic planning meeting in Phoenix
The National Limousine Association (NLA) has announced its priorities for 2025 following a strategic planning meeting with the Board of Directors in Phoenix last week.
“The insights and expertise shared during this meeting will be the foundation for an impactful year ahead,” said NLA President Brett Barenholtz of Above All/Maine Limousine. “We are united in our mission to protect and promote the interests of our members while driving innovation and sustainability in the luxury transportation sector.”
The meeting aimed to chart a bold course for the luxury ground transportation industry in 2025, establishing the following areas of focus:
- Tackling the Insurance Crisis: By partnering with leading insurance associations, the NLA aims to create a dedicated risk category for luxury ground transportation, distinguishing it from ride-hailing and taxi services to address the insurance crisis among operators.
- Implementing New Sustainability Initiatives: The NLA reaffirms its commitment to environmental leadership by supporting carbon offset programs and incentivizing the adoption of electric vehicles among members. Plans are underway to launch an NLA Green Certification Program in 2025.
- Co-Hosting the Industry's Largest Trade Show: Next year’s flagship Chauffeur Driven/NLA Show—scheduled for Feb. 23-26 at the Paris Hotel & Casino in Las Vegas—will feature innovative exhibits, engaging seminars and unparalleled opportunities to connect with peers and leaders in the luxury transportation sector.
- Commemorating the 40th Anniversary: Celebrations for the upcoming 40th anniversary of the NLA will include a major event at the annual convention, a commemorative publication and a digital campaign highlighting the association’s history and accomplishments.
- Expanding Advertising Initiatives: Building on the success of its 2024 campaign, the NLA will expand its efforts to educate the public about the unmatched safety, reliability, and luxury offered by its members.
“We are at a transformative moment in the industry,” said NLA Treasurer Rick Versace of A1A Global Ground. “This meeting wasn’t just about solving today’s problems—it was about envisioning what the future of luxury ground transportation should look like and taking bold steps to get there.”
As the NLA approaches its 40th year, its leadership remains steadfast in its commitment to advocating for the industry and equipping its members with the tools to thrive in an evolving marketplace.
In other news, the NLA is now accepting applications for the 2025 Vegas Show Scholarship Program, which provides operators the opportunity to attend the CD/NLA Show in Vegas for the first time.
The scholarship includes:
- One (1) Full Show Pass to the CD/NLA Show in Las Vegas ($549)
- Three (3) paid nights at host hotel, Paris Las Vegas ($600)
- One (1) year NLA membership if scholarship winner is not currently an NLA member ($395+)
- Networking and education to grow your business (Priceless!)
“Like so many operators, I remember how overwhelming and intimidating my first show was,” says Barenholtz. “By providing guidance and support to first-time show attendees and new NLA members, we can hopefully set them up for success, help their businesses grow, and make them show attendees for life!
To be considered for the scholarship, applicants must own a chauffeured transportation company that has at least one (1) vehicle, have the required local/state/federal licensing and proper insurance, work chauffeured transportation as your primary business, wave never attended an NLA event or Chauffeur Driven Show in any capacity previously, and have not previously been awarded a Scholarship by the NLA. Furthermore, recipients MUST participate on the Scholarship Orientation Conference Call (to be held prior to the show) and attend the various sessions and events at the CD/NLA Show. For full requirements, please consult the application. In addition, the recipient must provide a written report on the experience after the show.
The application deadline is Wednesday, January 8th.
Visit limo.org for more information.
[12.16.24]