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Nashville — Limo University (Limo U) announced a brand new product line intended to ease the marketing pain of limousine companies across the country. With a suite of fully-complete marketing campaigns that focus on gaining new, targeted customers and recruiting new chauffeurs, Limo U aims for new grounds in digital marketing.
This new product line up, which will expand to include other campaigns and programs, initially includes a Holiday Lights Tour campaign, Executive Admin Acquisition campaign, and a chauffeur recruiting kit.
All campaigns include creative and targeting assets for Facebook ads, sales pages, and email marketing funnels. Also included are videos and tutorials that show and explain how to set everything up, making it a viable solution for first-time marketers and pros alike to deploy comprehensive marketing campaigns in days, not weeks.
Future campaigns will deploy seasonally, matching the consumer trends all limousine operators see on an annual basis, which will allow Limo U to continue to provide relevant and pertinent products for limo companies across the country.
Visit limogrowth.com for more information.
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Sainte Claire, QC — Prevost’s Parts & Service Network is growing again with the addition of new service centers in Montreal, the Chicago area, and Calgary, Alberta. The new locations bring the total of Prevost owned and operated service centers to 14, nearly double the size of the largest competitor network. In addition, the service network is supported by more than 150 certified Volvo Truck locations.
The new service centers, which all opened for business on September 1, are full-service facilities staffed by technicians who are factory trained to work on Prevost, Nova Bus, and Volvo motorcoaches. The centers also service other motorcoach brands.
“The recent opening of our locations in Calgary, Chicago, and Montreal reflects Prevost’s ongoing commitment to our customers,” said Randy Castillo, services network director for Prevost. “With 14 total service centers in locations across the United States and Canada, there’s no doubt that Prevost offers the most comprehensive service coverage of the North American market.”
Services Network Director Randy Castillo Prevost also recently opened a facility in the San Francisco Bay area of California. The service center, which opened on August 1 and has been fully utilized ever since, allows the company to better serve the most populated state in the United States, Castillo said.
In addition to its service centers, Prevost operates a fleet of 55 vans to provide mobile service by factory-trained technicians when and where customers need it. Mobile service vans greatly extend the range of the service centers with their ability to reach customers who have issues while on the road as well as assist both transit and tour and travel operators at their locations when those sites are within a reasonable distance from the van’s home base. Furthermore, mobile service vans are often onsite at large events, such as NASCAR races, music festivals, and other events typically attended by Prevost motorhome owners.
“With our ever-growing fleet of mobile vans and new locations, we are giving our customers more options and making our services more accessible,” Castillo said. “Our commitment as a company is to continue to grow in ways that best meet our customers’ needs.”
Visit prevostcar.com for more information.
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2017-2018 TLPA President Mike Pinckard of Total TransitRockville, Md. — Mike Pinckard, a transportation executive with a track record in growth and innovation, has been named president of the Taxicab, Limousine & Paratransit Association (TLPA), the world’s oldest and largest trade group of the for-hire transportation industry.
The association’s presidents are elected from within its 1,000 members—comprised of small, medium, and large transportation fleets—to serve a one-year term. Pinckard was sworn in as president at the TLPA Annual Convention & Trade Show in Denver, Colorado, on Oct. 10. He now assumes the 2017-2018 leadership role.
“Our industry is in an evolution that is enormously exciting as well as challenging,” Pinckard said. “When we all work together, when we share our ideas, and when we learn from each other, we are stronger, more innovative and more successful. Our goal of excellence is made possible by the incredible convening power of the TLPA, which gathers best practices and decades of experience under one roof.”
“To compete and win in the new for-hire transportation industry, it’s imperative that we have a strategic plan that clearly defines our role in shaping the future,” Pinckard said. “I look forward to leveraging the talent of our TLPA members and staff to reassess our plan, supporting structure, and committees to ensure they will drive our success. Our brand and value proposition must evolve to attract new, innovative, high-profile players to round out our membership and our shifting priorities. The TLPA has a proud and storied history and we have the awesome task of writing the next chapter together. I’m truly humbled by the opportunity and excited to get started.”
Pinckard joined Total Transit in 2002, serving as president until 2015. He became CEO in 2016. Total Transit provides private and public transportation, as well as a suite of transportation management services. Since 2006, the company has grown from $14 million in annual sales to $170 million today.
Visit tlpa.org for more information.
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