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- Category: Industry News
Director of Events Carly Sokoloff Marlton, N.J. — Please join Chauffeur Driven in welcoming Carly Sokoloff as our new director of events.
Although Sokoloff is new to the chauffeured ground transportation industry, she comes into the position with a wealth of experience in events management. The Philadelphia native is a 2010 Temple University graduate holding a bachelor’s degree in Hospitality and Tourism Management, and immediately got a start in the hospitality industry serving as an event sales coordinator at two popular corporate event facilities. Sokoloff then moved on and joined an association management firm, where she worked as a meeting planner for a national industrial manufacturing association. She loved this role, as it allowed her to be ingrained in the corporate environment and expand her experience with meeting planning and event venue sales. In the past year, she has been working for an events booking agency, contracting entertainment in venues along the East Coast.
Sokoloff is looking forward to becoming a key part of the chauffeured ground transportation industry, and working closely with Chauffeur Driven’s clients and readers at our retreat and trade show.
“I’m so excited to join the Chauffeur Driven team,” says Sokoloff. “I’m looking forward to learning more about this industry and becoming a vital part of it. I can’t wait to meet Chauffeur Driven’s event attendees, sponsors, and exhibitors when we work together at our Executive Retreat and Trade Show.”
Longtime CD team member—and familiar face—Jess Pavlow will remain onboard as a consultant, still maintaining an active role in our events and the affiliate directory
“Replacing someone like Jess is never easy, but we are absolutely thrilled to have found Carly and ecstatic to have her join the CD family,” says Publisher Chris Weiss. “And with Jess staying on as a consultant, we get the best of both worlds. Not only do we get to cultivate and develop new talent in Carly, but we also have Jess’ knowledge and experience for Carly and the rest of the staff to tap into.”
Director of Events Carly Sokoloff can be reached directly at carly@chauffeurdriven.com or 856-452-0323.
Visit chauffeurdriven.com or sandiegoretreat.com for more information.
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- Category: Industry News
Elkhart, Ind. — Premier Products, the leading manufacturer of seating, window glass, and HVAC systems for the luxury bus and van industries, has announced that they recently performed successful air bag deployment testing on their front replacement seat covers for Ford Transit and Mercedes-Benz Sprinter vehicles. This makes them the first company in the industry to commit to this type of testing for aftermarket seat covers.
“As a company, Premier is laser focused on designing the most innovative products with an enormous emphasis on safety,” says Eric Alpert, CEO. “When conversion builders of the Transit and Sprinter vehicles upgrade to our seats, they obviously want the driver and passenger seats to match for continuity. Since OEM front seats are now equipped with air bags, we invested heavily in engineering, testing, and equipment to be the first seat supplier to make sure that we were within spec of the factory seat cover air bag deployment.”
Left: OEM seat — Right: Premier Products seat
In order to meet the safety standards set in the Sprinter and Transit, Premier engineered their covers to allow the airbag to deploy at the same speed and reliability as the OEMs. Additionally, they invested in a specialized sewing machine solely purposed to stitch the air bag seam on these covers.
“This machine is amazing,” says Alpert. “It records a ‘time stamp’ of every stitch that the machine produces and creates a label that is fixed to the back of this seat cover. This not only provides absolute consistency so that each cover meets the appropriate safety standards, but it also protects Premier, the builder, and the operator from liability that could arise from an air bag deployment.”
Premier recorded the safety testing via high-speed video to capture the precise deployment speed of the OEM and aftermarket seat covers.
“As an operator, you should make sure that you are purchasing vehicles and accessories that protect you and your customers,” adds Alpert. “Premier Products has taken these steps to ensure this.”
Visit premierproducts.net or call 855.881.1800 for more information.
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- Category: Industry News
CEO Pat Charla
Newtown, Conn. — Boutique premium transportation and travel services marketing agency, DriveProfit, is delivering pro bono marketing services to help non-profit organizations that serve the needs and interests of the ground transportation industry reach their growth goals. Utilizing digital and traditional marketing strategies, tactics, and solutions, DriveProfit amplifies the important work that these organizations do to improve the landscape of the ground transportation industry in their local areas. The agency is currently providing pro bono services for the Colorado Limousine Association, Greater Atlanta Limousine Association, Limousine Association of New Jersey, Limousine Association of New York, Arizona Limousine Association, and Tennessee Association of Chauffeured Transportation.
“From increasing program participation to raising awareness on critical issues, we know how essential effective marketing can be for local and regional ground transportation organizations working to affect positive change within our industry,” said DriveProfit CEO Pat Charla. “However, they seldom have the budget for marketing. As a firm that solely serves the ground transportation industry, we feel a strong responsibility to give back to the community by doing what we do best, which is helping organizations grow through smarter marketing.”
Well-versed in ground transportation marketing, DriveProfit utilizes a combination of strategic and tactical strategies and innovative tools to deliver cutting-edge solutions that meet both the marketing and organizational development needs of non-profit associations. The company offers a full range of marketing and communications services, including search engine optimization, blogging, website design and development, logo and branding design, social media marketing, public relations, copywriting, and pay-per-click advertising.
Visit driveprofit.com for more information.
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