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- Category: Industry News
Bill Faeth CEO of Inbound Marketing Agents
Nashville — Marketing agency Inbound Marketing Agents planned and executed a marketing campaign for Signature Transportation Services based on hit mobile app Pokemon Go in a record five hours.
“It was really important that we got this campaign turned around so quickly because we were dealing with such a topical subject,” says Whitney Duprey, a project manager at Inbound Marketing Agents. “Pokemon Go came out of nowhere so we didn't have any lead time to prepare for this, and no one knows how long the craze will last, so we had to capitalize on it before the fad passed.”
The campaign is for Pokemon Go tours in Nashville, taking passengers to Pokestops and Gyms in a 32-passenger bus. The tours last for an hour and a half, and run at four different times on Saturdays and Sundays. Inbound Marketing Agents created the campaign in five hours, including brainstorming, building web pages, executing a social media ad campaign, writing a press release, and securing press coverage.
“[Inbound Marketing Agents] has done a fantastic job on this campaign in a very short time,” says Mike Dozier, CEO and founder of Signature Transportation.
Visit inboundmarketingagents.com for more information.
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Montvale, N.J. — Perfect Limo Service, based in the New York metropolitan area, has acquired a new 2016 Grech 40-foot diesel luxury limobus to cater to a growing demand for larger luxury vehicles.
“The vehicle is fully equipped with a luxury, leather interior seating 28 passengers. It features state-of-the-art audio and video technology, a unique interior seating arrangement, high-end audio, custom LED lighting, and touchpad controls,” says John Sutich, president of Perfect Limo.
Sutich continued, “The demand for high-end larger vehicles has been expanding over the last several years, and we are catering to our customers request for a larger luxury vehicle. Larger luxury limobuses are in great demand for tailgating, weddings, parties, anniversaries, proms, and special events. Our new bus will enable us to meet growing consumer demand.”
The bus is built on a Freightliner M2 diesel chassis with a 6.7 L, 260 HP Cummins engine. It is also equipped with WiFi, an onboard lavatory, clusters of four-seat arranged around tables as well as a U-shaped seating area in the rear. One of the key features is a 48-inch flat panel television screen located in back of a Lexan screen on the rear wall. A 32-inch flat panel television occupied the front wall.
Sutich notes that the vehicle has already been booked for some fall football games, weddings, bachelor parties, and winery tours.
Visit perfectlimo.com for more information.
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Kevin Iwamoto
Ft. Lauderdale — Pow Wow Smart, a leading provider of turn-key solutions and data aggregation for ground transportation for meetings and events, and miRide, the on-demand chauffeur-driven application/service for businesses and professionals, recently announced the appointment of travel and meetings industry executive and icon, Kevin Iwamoto, GLP, GTP to their board of advisors.
“We are thrilled to have Kevin join our team,” said Pow Wow Smart CEO Evan Michaels. “He has one of the most valuable and recognized brand names in both travel and meetings management. Kevin truly understands group ground transportation, our solution, and where we fit into strategic meetings management (SMM) and the meetings & conventions ecosystem. We have no doubt that Kevin will help guide our intention to lead in managing this spend category.”
Iwamoto brings a diverse career of industry experience, knowledge and respect, having been a global procurement senior category buyer with HP, in travel management with the Walt Disney Company and on the supplier side, having recently retired from Lanyon in May 2016. Most recently, he received the prestigious Top 20 Changemaker Award from MeetingsNet in June, and a week later was awarded the MPI RISE Award for Meetings Industry Leadership. His industry blog won the 2015 Gold Magellan Award for Best Industry Blog from Travel Weekly magazine. Iwamoto is also credited as being one of the founding thought leaders that created SMM programs while he was ending his term as president and CEO of Global Business Travel Association in 2003.
“Pow Wow Smart has created a valuable technology platform that is a procurement professionals’ dream in terms of pricing transparency and sourcing documentation,” Iwamoto said. “I’m hoping to assist with the articulation of their value chain contribution to existing SMM programs and look forward to working with the executive team and advisory board members of Pow Wow Smart.”
Visit powwowsmart.com or miride.com for more information.
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