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- Category: Industry News
Create-A-Card, a marketing solutions provider of the transportation industry is excited to announce the kickoff of its year-long 37th anniversary celebration. Since 1986, Create-A-Card has been a trusted partner in helping businesses achieve their marketing goals through innovative designs and exceptional customer service.
As Create-A-Card celebrates this significant milestone, Founders Arthur and Kathleen Messina are excited to announce the launch of a new website, which showcases a portfolio of work that illustrates the breadth and depth of its capabilities. The new site highlights examples of Create-A-Card's work for clients across a range of industries, including events like trade shows, street fairs, golf outings, and much more. The company is excited to serve clients in this growing trend of events and has customized its offerings to meet the unique needs of these events.
"We're thrilled to celebrate 37 years of marketing excellence and the launch of our new website," said Kathleen Messina. "We've built our business on a commitment to exceptional customer service and delivering innovative solutions that help our clients achieve their marketing goals. Our new website showcases our capabilities and is a testament to our commitment to staying at the forefront of the industry."
Under the visionary leadership of the Messinas with the Create-A-Card team, the company has earned worldwide recognition for their award-winning designs and commitment to helping clients build their brand in the most optimal way. With a diverse and extensive product line—ranging from printing, promotional items, custom apparel, and show display materials—the company strives to fit every budget and stays up to date with the latest technology. Create-A-Card is constantly researching new and diverse products from multiple vendors to provide the best solutions for its clients.
Create-A-Card invites everyone to visit the site and explore the possibilities for their marketing needs. The company says they are committed to providing its clients with the best solutions to build their brand and achieve their marketing goals.
Visit createacardinc.com for more information.
[05.08.23]
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- Category: Industry News
No longer stuck in a recovery phase, business travel leaders and providers are looking ahead at its evolution to reflect the monumental changes that have happened over the past three years. That is according to the Global Business Travel Association’s latest Business Travel Outlook Poll, which examines the intersection of the changing needs of travelers, the continued impact of rebuilding the workforce (especially within managed travel), as well as the airlines’ adoption of new model—New Distribution Capability (NDC)—that could directly affect those who book through managed travel. This may be a bit in the weeds for our industry, but just know that travel managers are either loving or hesitant about the adoption of NDC because it’s still a work in progress, with a full 20 percent of respondents unfamiliar with the model altogether. The poll explores this in greater detail, which you can read here.
According to report data, the global business travel industry is on its way to meeting an estimated $1.158 trillion in travel spending in 2023. However, there are challenges, especially due to the difficulty in securing staff, with 58 percent reporting that they continue to experience labor shortages or recruit challenges in some capacity. Sectors that respondents cite having the biggest challenges are hotels (59 percent), TMCs (43 percent), restaurants (37 percent), airports (28 percent), and aviation (27 percent).
Where Travel Spending Stands
- Travel buyers estimate their companies’ current domestic business travel bookings have returned to 72 percent of 2019 pre-pandemic levels (up from 67 percent in GBTA’s January 2023 poll). Buyers also estimate their company’s current domestic business travel spend is 74 percent of 2019 levels (up from 68 percent in January).
- International business travel also continues to make its return. Travel buyers estimate their international bookings have recovered to 63 percent (up from 54 percent in January), and their current spending is back to 66 percent (up from 58 percent).
Business Travel Experience Raises Concerns
- When asked to rate their recent business travel experience, most respondents say it was somewhat (31 percent) or very (29 percent) pleasant.
- However, half of those surveyed say concerns about travel disruptions—such as canceled or delayed flights, long security lines, crowded airports, or long bag check lines—has somewhat (41 percent) or greatly (9 percent) reduced their willingness to travel for work.
- Travel managers most frequently hear business traveler complaints from employees about delayed (76 percent) or canceled (72 percent) flights, long call wait times with TMCs (62 percent) or travel suppliers (52 percent), and poor hotel service quality (46 percent).
GBTA received a total of 803 responses from across North America, Europe, Latin America, and Asia-Pacific for the poll which was fielded April 10-21, 2023.
Visit gbta.org for more information.
[05.05.23]
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- Category: Industry News
The next phase of business development is here: In recent months, talk about Artificial Intelligence, and especially ChatGPT, have hit the media like wildfire. Even though they sound like something out of the Matrix, these are practical—and surprisingly easy—tools that you can use for your luxury ground transportation business. How? Join us Tuesday, June 6, at the CD/NLA Executive Retreat in Nashville for a trend-setting session, Revolutionizing Your Business With AI and ChatGPT.
To be frank, AI is nothing to be intimidated by and it touches on more than you think. Businesses in all industries are utilizing this technology in a variety of ways from sales and marketing to HR and compliance. Spearheaded by Robyn Goldenberg of Strategy Leaders, this session will provide a plethora of uses for AI/ChatGPT that can help luxury transportation businesses improve efficiency, reduce costs, and enhance the customer experience. Operators experienced in its use will be on-hand to share their tactics and provide real-world examples in the tech’s use. Discover specific use cases for AI in the industry, gain insights into best practices for implementation, and hear real-life success stories from industry leaders. Whether you're a limousine or bus company owner, this session will provide you with actionable strategies to drive growth and success with AI.
During a recent meeting among the CD/NLA Show Education Committee, it was revealed that the majority of operators on the call are already using AI/GPT in their business. One reported success with sales letters, another has used it for onboarding new hires, and a third was able to prepare himself for potential audits.
“I used AI recently for an HR/interview situation,” says CD/NLA Education Committee Co-chair Jason Sharenow of Broadway Elite Worldwide. “I used it to formulate LEGAL interview questions for various positions. It provided a good framework for department heads to help with the hiring process of chauffeurs, reservations agents, and back-office personnel.”
“In looking over our recent guidelines and procedures I noticed we needed to have a more detailed section on ADA,” reveals Scott Woodruff of Majestic Limousine & Coach. “In a matter of a few seconds, ChatGPT gave me a very detailed summary of ADA and how it pertains to bus companies. I was able to use it as a framework to generate new guidelines for my business. What would have taken me half a day to do, I was able to complete in 30 minutes.”
With this session, any hesitation or fear you have about adopting this ground-breaking platform with be alleviated. Be prepared to bring questions, because this session is designed to provide answers and practical examples for administering AI/ChatGPT for your business. The future is now.
“By using AI as a resource, I have been able to save time and produce excellent marketing material. In addition to updating our website, I've consistently used it for social media marketing. In fact, this testimonial was also written using my AI copywriting tool,” says Nina Parson of Company Car & Limousine.
"This presentation is a must-attend event for any small business owner looking to revolutionize their growth," said Goldenberg. "ChatGPT is a powerful tool that can help businesses of all sizes automate their sales, marketing, customer service, and HR/internal communications."
Have you booked your room for the CD/NLA Executive Retreat? We’re thrilled to have the Hilton Nashville Downtown as our host property for our return to Music City on June 4-7. Located just steps away from the live music venues and honky-tonks that make Nashville famous, the Hilton is the perfect spot to experience the next-level education, intimate networking, and local flavor that the Executive Retreat is known for.
Visit cdnlaexecutiveretreat.com for more information.
[05.03.23]